Some of these ideas require that you have either a database or strong marketing budget, but since you can't rely on another real estate agent to bring a buyer, you will have to be willing to do more marketing. That is not comprehensive, but does give us an idea about why a home seller might want to list their home as a pocket listing.Īdditional Resource : NAR bans putting pocket listings in the MLS (November, 2019) 5 Creative Ideas For Marketing A Pocket Listing Employees who don't want their employers to know they are selling their home and possibly moving.Wealthy sellers who do not want to disclose their home is for sale.Sellers who do not want to publicly list their home for sale for privacy reasons.Investors selling while renters still live in the home.FSBOs who do not want to “officially” list their home for sale to other real estate agents.Not wanting a buyer's agent commission paid.This can be for many different reasons including: It can also be called an “off market listing”. This is where a seller has asked the real estate agent NOT to include the listing in the MLS as a house for sale. What Is A Pocket Listing?īefore we get too far into marketing, let's talk about what a pocket listing is! If you purchase anything, I earn a small commission at no extra charge to you. Tips and ideas for how real estate agents can do marketing for a pocket listing which isn't included in the Multiple Listing Service (MLS).
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